What “Lanakila” Means—And Why It Matters in Business

BusinessMarketingFinance
Written By Shonte Jelneck

Hamoa Beach in Maui

In Hawaiian, the word “Lanakila” means victory or success—but it’s not the kind of victory that happens by accident.

It’s the kind that comes from showing up every day. From pushing through the tough moments. From making hard decisions, building systems, and staying grounded in your purpose.

It’s the kind of success that’s earned.

At Lanakila Partners, that word isn’t just a name—it’s a mindset. A reminder that growth takes resilience. That clarity is power. And that business owners and leaders deserve support as they carve their own path forward.

The Why Behind Lanakila Partners

I created Lanakila Partners after over 15 years of owning and operating a digital marketing agency. I’ve seen firsthand how business owners—especially small and mid-sized ones—often feel like they have to do it all on their own. They’re juggling finances, hiring, marketing, and operations while trying to stay creative, consistent, and clear-headed.

Sound familiar?

That’s where Lanakila comes in. I help business owners and executives organize the back end of their business so they can move forward with confidence. That might mean:

  • Creating standard operating procedures (SOPs)

  • Structuring your team for growth

  • Reviewing your marketing strategy

  • Getting your finances and HR systems on track

  • Or just helping you quiet the noise and get clear on your next move

Victory, Redefined

Your Lanakila doesn’t have to look like someone else’s version of success. Maybe it’s finally taking a vacation because your systems are running smoothly. Maybe it’s building a team you can trust. Or maybe it’s just not feeling alone in your business anymore.

That’s victory.

That’s Lanakila.

Ready to Begin?

Whether you’re just getting started, feeling stuck, or growing faster than you can keep up with, I’m here to help.

Let’s talk about where you are, where you want to go, and how we can build your path to success—together.

“Kūlia i ka nu‘u” – Strive for the summit.

Shonte Jelneck